Making it to the top is certainly a feat that everyone would want to accomplish. In fact, to become successful, one has to make it to the top for others to notice. In real life, it is an accepted reality that most companies prefer top notchers and exceptional candidates for higher positions. A reason why they do this is that they want immediate impact and efficiency.
The situation above perfectly resonates with how the articles are being published and seen on the internet. Google News, a search engine which gathers news stories and headlines from more than 50,000 sources can display results based on the user’s preferences. Of course, Google News only presents the most reliable search results available.
A lot of people might ask; “Why Google News in the first place?” Well for starters, Google News is trusted by a lot of individuals. People trust them so much that over 60% believe in Google News more than the actual news sources.
Due to the trust brought on by Google News, a lot of broader business opportunities occur. An increase in opportunities means that there is a growth in traffic, returns, and revenue. Trust is certainly a significant factor when it comes to client satisfaction and preferences.
As mentioned earlier, Google News only gathers the most reliable and relevant search results available. Google News ranks a page based on its source, trust factors, and other important details. A study shows that people who go online often click the top three results on a page. These three results are what most individuals call the “The Golden Triangle.”
Although a bit outdated, “The Golden Triangle” still shows promising results. Even with that said, people can now see why it matters to be on top of such search results. This fact also answers the previous question, “Why Google News in the first place?”
Now that people know how important it is to make the news on such reliable search engines such as Google News, people should be aware how to make it there. Certainly with a lot of top quality and big name sources, making the top list is relatively easy if the work and effort go along with it.
Here are some important details on how to shape content to attract more traffic and possibly place it on the front or even top three results on Google News.
Content Type
Content should be up to date, relevant, and must fall into the interest of what typical Google News users would like. Topics should also be evergreen which means that content creators should use themes that would never go out of date.
Here are some examples of Evergreen topics:
- Interviews with people who have remarkable feats in their field (Celebrities, Athletes, Scientists, etc.).
- “How to” Guides
- Product Reviews
- Lists
- Tutorials
Originality
Google News can only provide trust ratings to those sites and content that are original and organic. Content creators should practice extreme prejudice when checking works that may infringe plagiarism and copyright laws.
Quantity
Contrary to the belief that quality beats quantity, this isn’t always the case. A lot of site owners prefer to publish contents with at least 800 words. It’s also a plus to them if the material produced has a word count around 1000-1500 words.
Lengthy content appeals to more readers than shorter ones. This fact is the reason why most site owners prefer long posts.
Quality
The best content surely has quantity and quality. Readers are keen on what they’re reading, and they will most likely lose interest if the piece they’re reading is irrelevant. Content should have precision on the topics it tackles.
For example, content that centers on home improvement matters should never foray into other subjects such as history and other unimportant details. A lot of content creators fall into the trap of adding more words for the sake of reaching the 1,500-word count, not knowing that they are already beating around the bush and rambling about unrelated topics.
Another common mistake that content makers do is that they use too many keywords and end up with an article that’s littered with useless links to inappropriate websites. This method is called “Keyword Stuffing.”
Google’s algorithms can detect such behaviors and, as an effect, can reduce the rankings of a particular site or content. Always avoid keyword stuffing as it has a more negative impact of repelling clients away from a website rather than keeping them there.
Takeaway
It takes a lot of work to be on top. Being on top enables people to get attention and opportunities. Whether it’s a feat or being an expert at something, being on top of everything inevitably brings in results. The same goes for content and how to make it to the front pages of Google.
Google News is a search engine designed to gather news and headlines from a lot of trusted sources. With trust being the focus of Google, the search engine only displays the most reliable and relevant data according to the preferences of the user or audience.
People should know that Google has a high trust rating when it comes to their audience. Scoring a break in the top 3 results of a Google search or just making it to the front page can pay a lot of dividends for a person or a company.
With identifying the right search engine to use, content creators should also know what it takes to make it to the front page. Certain conditions like quality, quantity, and originality all have grounds for enabling content to make it more visible.
