The world of digital marketing is ever-changing. It feels like marketers have to constantly be three steps ahead of their computer, based on how packed social media and online marketing platforms are these days.
To help you reach those three steps, see our predicted future trends for digital marketing, below. Instagram ads have been great for Americansigncompany.com and it helped them take their business to the next level.
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Be Smart Speaker Friendly
Around one in four households have smart speakers, whether that’s Google or Amazon-based. And that number is only growing since that data is from 2018.
So what do smart speakers have to do with digital marketing? Google/Alexa choose web developer to take snippets from when answering questions. When they do this, the assistants will say something like “according to site name/domain” – which gives you free marketing and name recognition. visit here
To be chosen by these smart speakers, think about how you can shape your content to answer questions the way someone would speak them. For example, someone is more likely to ask “what are the top pizza places in (location)” than “best pizza in (location)”. Shaping your local SEO keywords with this trend in mind will give you a higher chance of being chosen by a smart speaker.
May the odds be ever in your favor!
Optimize Your Business on Delivery Apps
Gone are the days where people would call and order food from a business over the phone. Now there’s a long list of pickup and delivery apps that allow customers to never have to interact with anyone, including the delivery driver (no-contact delivery).
And while it doesn’t sound like the traditional definition of marketing, making sure your restaurant is well-received on these apps is a part of the customer experience. Make sure you leave options like notes open for substitutions, make options for people to order extra toppings, sauces, and sides, etc.
You can even look into the phenomenon of “ghost kitchens” to make your restaurant sound more niche than it is.
If the app or service has optional opt-ins for you, such as lower delivery fees etc- you’re more likely to get customers if you say yes.
Invest More Instagram Ads
Instagram is the fastest growing social media network, depending on the day and the population group you’re looking at. And while Facebook owns Instagram and you have to create Instagram ads from Facebook’s ad manager site, you’ll likely see a higher ROI if you push more of your campaigns to Instagram (vs Facebook).
Of course, this depends on what population you’re targeting, but the older crowd is starting to get into Instagram more and more, so don’t discount the platform if you work with groups over forty.
We see a lot of Instagram future for businesses and SEO!
Future Trends in Digital Marketing
When it comes to digital marketing, we’re seeing a lot of the future trends being catered to people’s phones and mobile devices. While people still use desktops and laptops, our global phone screen time is rising exponentially.
Keep the mobile users’ experiences in mind when creating marketing campaigns, and you can’t go wrong!
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