YouTube is one of the most popular platforms where people can publish content, showcase creativity, and even promote services. And that too for a good reason as YouTube has 2 billion logged-in monthly users. Thus, the scope of you being discovered is wide.
However, engagements do not come easy. One has to put in the constant effort and study the algorithm in order to gain views, and SUBSCRIBERS. While many keep at it, some perish early as they do not have the required patience.
In this blog, we will take a look at the tips that will surely help you out in your endeavor. You should:
- Upload videos consistently
Consistency is vital when it comes to achieving success. If you wish to results, you have to post at least once a week; or at the minimum, once every two weeks. If you post randomly, people won’t be motivated to subscribe. Thus, it is important that you create an upload schedule first and stick to it. Statistically, longer videos have done well as per the algorithm.
For instance, if you upload a random gaming video one day, and a cooking video right after, you won’t have long-term subscribers. Having said that, there is always the quality over quantity aspect. If your videos do not provide value to the people, they won’t take the videos seriously. Moreover, with time, you have to step up the production of the videos.
(Source: https://www.pexels.com/photo/drink-dew-rain-wet-5702341/)
- Employ keyword research to come up with effective titles
Next, you have to create an effective title to draw the attention of the viewers. In this regard, you can look for keywords with video results. You have to take one and paste into Google and search for content with the highest traffic. Take a look at the titles and understand how to spice it up. You can also use Google Keyword Planner and plug in several phrases based on your video topic.
You have to aim for a phrase that gets a high amount of search traffic, first. Then, you have to make sure that it’s a phrase you can compete in. If you abide by the steps, it will help you come up with better tiles for the video. Around 500 hours of content are uploaded to YouTube every minute. Thus, it is important that you incorporate something different to stand out from the rest of the channels.
- Create attractive thumbnails and promote videos
When people search for videos, the first thing they will notice is the thumbnail of the video. Thus, you need to create eye-catching thumbnails if you want people to click on your video and watch. Do you want to know the formula for coming up with an attractive thumbnail? You have to put:
- Quality, eye-catching image
- Title text
- 720 pixels tall by 1280 pixels wide, with a minimum width of 640 pixels
- Contrasting colors
- Add a logo
- Add some emotion or emojis
In addition to this, you must promote your videos on the end screen. For this, you have to use YouTube’s End Screen Editor. Another aspect that you have to incorporate is Branding Watermark. In this regard, you can use any third party applications, and make the most of the Resize tool and Aspect Ratio.
- Collaborate with successful YouTubers
This is one of the easiest and most useful ways of getting exposed to new subscribers on YouTube. So what does this mean? Well, you can collaborate with people in your industry or a similar industry to pique the interest of the followers. You can even form partnerships with brand influencers to promote your products and services. All you have to do is connect with the people on social media and pitch your ideas.
Did you know that Brand Collaboration with YouTube creators is four times more effective at driving brand familiarity than celebrities? But, first you have to work on the visual aspects like banner, icon, sections, name, and reach out to potential partners. You have to ensure that there is compatibility, and you must make the pitch personal. Use the name of the creators and do not copy paste the same note to the creators.
- Infuse Call-to-Action
Most people won’t subscribe to your channel unless you specifically ask them to. This is why you should infuse your videos with calls to action to subscribe to your channel. For instance, when you post your video, you can use words along the lines.
“Hey all! Welcome back to my channel. Hit the subscribe button if you like to get updates whenever I post another video. Also, consider joining my Patreon page where you can get tons of extra content, tutorials, and much more.”
You can reach out to your family and friends too. They can share the links of the channel to their friends, and this way, you can gather your first 100 subscribers. Moreover, you can also take advantage of the FOMO aspect, which means that you can get more easily the more subscribers you have.
- Create killer channel trailers
You probably might have heard that channel trailers can help you get more YouTube subscribers. But someone must have missed telling you the three tactics with which you can get conversions. First, you start with a tagline. For instance, “Step up your Music Production to the next level”. You must stick to 60 seconds or less.
The trailer is a great opportunity to promote the best content. This is why you need to include a 20-30 second highlight reel. Channel trailers are set to auto-play for users who aren’t subscribed to your channel. Therefore, it is a powerful way of turning viewers into subscribers. Remember, you do not have to spend a big budget on the production, all you have to do is prepare an engaging video.
- Engage more and funnel people to ‘Subscriber Magnets’
In order to engage more people, you need to promote your YouTube content on your website. This will work especially well if you have a website where you get consistent traffic. However, the best tool for showcasing the YouTube feed on website is Smash Balloon. This is because it allows you to display a customizable feed for Instagram, Facebook, Twitter, and YouTube.
This will also enable the viewers to watch your content without needing to be redirected to a 3rd-party site. Furthermore, you need to show your appreciation towards people who support you. The least you can do is heart the comments and give shoutouts to the people. If you have more budget at your disposal, announce a giveaway when you reach a milestone. You can create Subscriber Magnets to rope in as many people as possible.
As you can see, there is no dearth of options when it comes to gaining subscribers. All you have to do is keep on researching and finding the best solution for your channel. If you are writing an assignment on social media and YouTube promotion, you can take pointers from here. Once you complete your assignment, be sure to check for errors using or proofreaders.
Author Bio: Peter Clarke is a Social media expert and data analyst. Over the years, he has helped out numerous companies and individuals with their YouTube and Instagram, Facebook engagements. At present, he is working with and helping the team expand their reach.
