Back in 2010, Instagram started as an online photo-sharing platform. It attracted a lot of teenagers. Fast forward to 2020, everyone from individuals to influencers to big brands are publishing pictures, videos, going live for their audiences, and much more.
Today, the audience is no more just limited to teenagers, it has significantly evolved from teenagers to adults, business professionals, and huge brands like Adobe, Google, Apple among others. Instagram has evolved into a great marketing tool for influencers and businesses. It’s hard to imagine social media marketing without thinking about Instagram.
Recent Instagram statistics show that the platform has 1 billion active users every month, and 500 million daily active users. 89% of marketers consider Instagram as the ultimate tool for influencer marketing.
Software and digital agencies can conquer a lot of ground through Instagram. With a good reputation on the platform, these businesses can achieve different goals that include:
- Shaping up the brand’s image and creating awareness about it. Brand awareness can be done organically with no cost at all.
- Leveling up brand engagement by keeping in touch with the followers and interacting more.
- Creating a community and tweaking online reputation.
- Generating leads by alluring audiences with new and creative content.
- Cultivate revenue with worthy sales and signups.
Let’s catch sight of some examples of organizations that are making their way through Instagram.
Trust me, these will definitely get you thinking about how you can play it cool on the gram.
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Frank Digital
Frank Digital is a popular award-winning digital agency in Australia. Who would not like to be updated with beautiful illustrations, photography, and elegant designs? Frank Digital’s Instagram is all about sophisticated yet debonair content that makes the audience return for the next update. Their flashy and natural shaded content improves recognition and builds authority.
What you will love about them: Vibrant colors and flashy looks are feast for the eyes which will make you scroll way down to the bottom.
2. UnoiaTech
UnoiaTech is a product design and software development organization in India. They fire up their gram with apprehensive pictures and a splash of creativity. Their feed is bright with informative content layered on enthralling carousels. The agency is also known for redesigning and creating their own concepts of some of the popular apps like Slack.
What you will love about them: They like to play with colors, fonts, shapes, and cool pictures – their graphics are a mood booster for anyone who’s looking for some useful tips and hacks for their online business.
Design Pickle is the first and foremost flat-rate graphic design agency. Preparing for different events, fun quizzes, exciting facts about pickles is what their Instagram highlights are all about. Also, never forget their daily motivational updates. Swinging towards ingenious designing, quick turnarounds, and free fresh stock access is what Design Pickle is surrounded by.
What you will love about them: The super cute animations and graphics are eye-pleasing. Plus, videos of The Pickle Suit Guy will keep you amused.
4. Vincit USA
Vincit USA is an ardent digital agency that humanizes design and development – you can tell right away when you look at the compelling visuals of the company culture.
What you will love about them: Nothing seems more apt for a digital agency with proficient and enlightening posts now and then!
5. Kota
Kota is a creative digital agency, established in 2013. Their Instagram page is a total merry go round fair, filled with information in a hilarious and skillful way. They follow the term “being wonderfully weird” while posting on Instagram. You cannot miss anything on their page, be it work-life, organization values, essential information, or fun.
What you will love about them: The expression of professional information in a skilful and entertaining way won’t ever bore a customer!
While these five agencies are different, all of them offer some of the best examples on how to be effective with your content on Instagram. By using some of these visual storytelling techniques, you too can create a compelling Instagram feed that leaves your audience wanting to know more about your company. Not only will more people engage with your content, they are also going to be keen to purchase your products or service offerings.
