To compete in today’s marketplace, regardless of your industry or offering, every brand needs one crucial thing in common in order to attract consumers: a modern web design.
But in our ever-changing digital sphere, what exactly does “modern web design” mean? Why do some brands opt for a minimalistic design while others are media-heavy, yet both brands are successful?
The number of elements that go into web design are almost endless. But we’re going to break down five of the most important elements to consider when creating a modern website design.
First and foremost, your approach should depend directly on your target audience. After all, they’re what matters most. But let’s take a look at some of the elements that modern websites today have (or should have) in common.
#1: Easy-To-Read Typography
Convenience matters to people now more than ever. Consumers prefer to be able to find what they need fast. Any obstacles or inconveniences in doing so will just drive them away from your website.
Typography and fonts play a pivotal role in website design. Many brands use different fonts to make their website unique and more recognizable. However, there’s more to website typography than just finding a fun or unique font to use.
Large typography and specific fonts divert user attention to specific areas of the page. This design element’s purpose is to both help consumers find what they need on the page more easily, and encourage them to focus on what matters most, like promotions, calls to action and so on.
Large, easy-to-read typography can improve your website design, give it a modern vibe and make it more accessible and user-friendly.
#2: High-quality Imagery
One of the most important elements of a modern web design is visuals — more specifically high-quality images. Why is that? Because we, humans, are primarily visual beings. We process visual information much faster than text.
In fact, the human brain is capable of processing visual information 60,000 times faster than textual information. Therefore, it’s only natural that modern websites should utilize as many high-quality visuals as possible without overdoing it, of course.
But what type of images should your website use? Should you go for quantity or should you perhaps consider one large hero image?
As a matter of fact, hero images have proven to be quite impactful. These large banner images are able to tell your story and provide an immense visual experience right when a visitor lands on your page.
Consumers are encouraged to scroll down and see what your website is all about without the need for CTAs or social share buttons. However, creating such images is the tricky part. You want to work with a web designer who understands you and your audience.
That’s why a lot of brands choose to work with local agencies. If you operate in Los Angeles or your target audience is from LA, you should look for a reliable LA web design company to help you create dynamic and valuable images for your website.
Hero images must be well-designed or they won’t have the necessary impact you want them to have. Here are a few things to keep in mind when using images for your website:
- The image must be responsive.
- It should be high-quality and high resolution but also well-optimized so it doesn’t slow down your website.
- The image should complement your business or brand.
- If you use images to showcase products, make sure they tell the whole story.
- Ensure that the images you use evoke emotion.
#3: Color Palette
It’s no secret that colors are an essential element of every modern web design. Colors not only make your brand more recognizable but they also have the ability to evoke different emotions in consumers. More often than not, consumers will associate brands with visual elements as the main focal point of a brand identity.
When consumers spot specific color patterns they often immediately know the brand behind them. The same goes for spotting a logo. Therefore, choosing the right colors for your website is of vital importance.
Moreover, how many colors you chose is also important. Overdo it and your website visitors will start bouncing off. Use the wrong colors and your website will look unprofessional or overwhelm your visitors. Experts suggest that the combination of two colors typically works best.
You can always use three if you think that your audience will respond well to your design. You might think that something as rudimentary as colors couldn’t possibly affect website design or user experience but they can and in more ways than one.
#4: Product Videos
As mentioned before, powerful visuals are not just elements of modern web design but they’re also valuable to consumers. Since human beings prefer visuals over plain text, many web owners have turned towards visual storytelling instead of relying just on articles and blog posts.
Video content, therefore, recently became one of the most powerful mediums for conveying a message to a brand’s audience. That said, product videos can often showcase more than messages or text. This is especially important if your audience doesn’t have the time to read through lengthy definitions of your products.
If your potential customers are as busy as you are, a quick video is much more convenient in such cases. In fact, research shows that 43% of B2B customers watch videos when researching products or services for their company.
So if your target audience is B2B-oriented, it might be a good ideas to explain what your product does using video format. Just like with hero images, creating product videos that will have the desired effect often requires a professional touch. If you operate in a busy environment, such as New York, for instance, you’ll need someone who understands a New Yorker’s way of life.
In that case, a professional New York web design agency will surely be able to help you out. The important thing is that your videos are as informative as educational as possible. They should showcase your products in the best way possible, while also being transparent, so that you can benefit from increased revenue and satisfied customers.
#5: Seamless Navigation
Navigation is also one of the most important design elements of every modern website today.
Removing inconveniences by implementing sticky navigation meus, reducing the number of pages when possible and using white space so the user knows where to go next can only improve user experience and boost conversion rates. When it comes to website navigation, your main goal should be to allow consumers to navigate your website in as few clicks as possible.
For eCommerce businesses, that means getting from product pages to the checkout page in just a click or two. For other websites, that means having information and content easily accessible from every page on the website — something a simple and easy-to-read menu can help with.
Let’s look at a few ways you can implement seamless navigation throughout your website for a modern look:
- Use hamburger menus – In a hamburger menu setup, information is stacked in lines that are on top of each other and it all looks a little bit like hamburger patties, hence the name. This type of menu is usually located on the right side of a web page, allowing consumers to easily click on where they want to go next.
- Use a simple card design – Cards are very popular these days and they are a common feature in modern web design. Cards combine visuals and text to help consumers choose which content piece they want to explore further. This type of content navigation is quite seamless and can be set up in a clean, modular format.
- Categorize and organize posts – Proper article or blog post categories allow consumers to browse various topics on their own. They may not have anything specific in mind which is why it’s important to have everything neatly organized so that your website visitors can conduct their own research.
- Use breadcrumbs – Breadcrumbs are a type of secondary navigation scheme used by websites that have a lot of content or web apps that have a lot of steps. This navigation method is used to lead visitors to other relevant pages based on their current location on your website. The idea is to guide the user seamlessly through your site so they don’t get lost or confused.
Takeaways On Elements Of Modern Web Design
If you want a chance to compete in today’s competitive landscape, your website needs to prioritize the user experience. Implementing elements of modern website design is one important way to achieve that.
Of course, every website and every brand is unique in its own way, especially depending on the industry, product or service, and target audience. But the factors that make a truly modern website design are creativity, innovation and imagination, mixed with the best practices and considerations above designed to put the user experience first and foremost.