This post is all about how affiliate marketers can find the right keywords for their marketing?
Want to drive traffic to your affiliate marketing blog?
The focus should be on the right keywords, so that the content ranks without any trouble.
Keywords are one of the most decisive factors that determine how successful you are going to be with your campaigns. As such they determine if your content is going to rank.
That’s why choosing the right keywords is a slippery slp[e.
To find the right keywords, choose the ones that have a pretty high search volume.
If you want to be found for certain queries make sure as a starter site you focus on terms that are not very competitive.
If the term has millions of search results and domains with high authority ranking at the top, reconsider what you are doing.
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Long tail keywords
You may have heard of this term time and again. Long tail keywords are between 3 to 7 or 8 words long and drive more specific search intent. Because the intent is so streamlined, long tail searches often drive better conversions. The search volume and for that reason the competition is low as a result.
They are extremely good choice for affiliate marketing because affiliate marketers go all wobbly for search intent. The closer a keyword reflects purchase intent, the better it is for conversions.
Long-tail keywords are particularly relevant for affiliate marketing, because they focus on buyer intent. The closer a person is to buying, the more specific their search phrases tend to be.
Long-tail keywords typically have less competition and search volume. However, the people searching for them are more relevant to your focus niche, and more likely to convert into sales.
So here are the tips to find the most relevant keywords to fuel your affiliate marketing campaigns.
Focus on a niche
For affiliate marketing campaigns to be successful, determine who you want to reach out to. The niche can be thought of as a core group within a larger group. Say the main category is sports and cricket a sub niche of that group.
The niche determines the products you’re going to promote and sell. So always choose something you’re keen on. The goal is to find balance between niche monetization and one that is specific to your expertise too.
With the niche, choose the markets that jell well with your core skillset. You need to identify products that have the highest sales potential. Also ask what kind of problems people are looking for to solve.
Once you choose the niche go to amazon.com or clickbank.com to find out potential products you can retail.
Use the keyword planner
Once you targeted the niche, the next step is the most important. Finding the right keywords.
Google keyword planner isn’t the ideal choice for starting your campaign. However, if you have no other premium tools the keyword planner is the best possible choice.
The goal? Find out keywords in the niche with high monthly searches but low competition numbers.
The keyword planner requires you to have an active google ads campaign. With the ads account visit the tools section in menu bar and choose keyword planner.
There are two relevant options before you. The first one
Get search volume and second forecasts.
Search options in Google Keyword Planner.
Here: enter a list of keywords around the core idea and click on Get started. You get a new page with relevant keywords, their search volumes, google ads competition, clicks etc.
The list of keywords is comprehensive for you to start blogging on.
It’s useful how keywords are going to perform in the future.
Run an analysis on the keywords
The keyword landscape is easy to understand if you choose the right phrases.
Search terms that are more competitive are harder to rank for. And that’s why when starting out the focus must be on easy to rank for phrases. A term like best laptops has some of the world’s most authority sites gutting for it. However, an easier term is best gaming laptops. Or best gaming laptops under $1000
Those are easier to rank for.
Long tail keywords are the essence of your marketing strategy. UberSuggest is one of those keyword research tools that can help generate tons of these long tail phrases. You can form a list of ideas based on a seed keyword.
Once you add a long tail keyword you can see the related keywords on the page and the number of monthly searches happening for that keyword per month.
With the content ideas section you also get a list of pages that rank for that particular term along with core metrics around that particular domain. A similar but premium tool is SEMrush. But don’t worry, you can always take it for a spin with a free trial.
You can also run your searches on sites like Amazon.
Amazon is a product giant and a true behemoth in the world of affiliate marketing.
You can find electronics to pet related items on the site, along with everything else. To being, use the search bar to key in keywords. You will get a bunch of suggestions that you can copy to your keyword research file.
In addition, hover around the top categories in your niche to determine which are the best selling products in the niche.
Go through reviews of these products.
Also see the listings to determine the keywords used in the titles.
Also see the keywords in the descriptions.
It can inform your entire strategy on which you can determine which keywords to use and where.
That means more conversions if nothing else.
Conclusion
As you saw above, affiliate marketing campaigns cannot be successful without spending time researching ideas and developing the right kind of strategy. This improves seo ranking s and attracts the right audience and leads to more sales for you.
These are some of the ways to find the right keywords. What do you think of the tips and tricks listed in the article? Have you ever given a try to one of these methods before?
