In a more straightforward word Link building, means to put, own website link to a website to get back a link back to your site. Many Digital Marketers are still using this approach to increase organic traffic to your website and gain an extraordinary rank in google search engine. These are connections on one website that, when clicked, take the viewer to a different site.
Also, Link building intends to levitate the number of quality inbound links to a website to gain ranking and more traffic.
Why is it required?
The website having more quality backlinks will be given higher ranking in google search engine. Every website and blogger is operating on this fact so that they can build more quality backlinks to receive a higher rank.
Before making a backlink what you must have to know?
There is a relation that can be applied to links which are known as “nofollow” attributes. If you use this to any referral link the relationship will be ignored in case of following.
For an example:-
<a href=”http://www.pingpong.com” rel=”nofollow”>Ping Pong</a>
When you add this rel= “nofollow.” Which means you are ordering google not to trust this link and this link will not be considered as a part of the ranking.
How to do it in the right way?
Just assume you are working in a company which deals in a Mobile & Television Brand like Samsung, Sony, Toshiba and a lot more.
You are assigned to do SEO for them. To make a backlink, you will do these steps as follows. If you want to make a result on google search engine with a Brand Mobile.
<a href=”www.samsung.com”>Samsung Mobile</a>
The referral link is a www.samsung.com, and the Anchor Text is Samsung Mobile.
If there will be more anchor text with Samsung mobile, there will be a chance that your result can be seen in Google search engine results.
What can you do to build more Backlinks?
There are multiple activities to do link building, which can give you a backlink( quality backlink). It depends on you as it’s all your time. The more you act for link building it will intensify your website traffic and drive more user action.
- Social Bookmarking
- Article Writing
- Guest Posting
- Blog Writing
- Pdf Submissions
- PPT Submission
- Making Testimonials
- Image Submissions
Content Promotion: It means you have to build the links before anyone can search for it.
Give Reviews: If you are a service provider, then you have to provide a platform where users who have tried your products and services can review the services. It is also a type of promotion.
Get a link from known – You can ask your friend or colleague to give a link from his/her website which can work for you as a booster. However, remember that the website must be from the same niche.
Making a backlink is a work which needs more patience, The result will be seen under 2-3 months, and sometimes it depends on keyword difficulty and its competition.
What will be the outcome?
After making backlinks, all your hard work is going to be paid. This process takes about 2-3 months to give you some results in google search results with some hike in website traffic and user engagement.