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5 things to ask when selecting a digital marketing consultant

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Digital Marketing in 2020 is a huge industry. In an increasingly digitized economy, marketing your business effectively online is crucial and can make a significant difference in the success of any company. Working with a digital marketing company in Singapore is highly recommended for businesses large and small regardless of industry, as every business can benefit from creative and strategic digital marketing tactics. A digital marketing company will be able to develop a comprehensive strategy to help grow your business. They will review your brand identity, your website, your social media channels and can assist with a variety of things such as Search Engine Optimization (SEO), content marketing, business blogging, multimedia, and social media marketing.

Finding the right digital marketing consultant Singapore and navigating through hundreds can be a challenge. With so many options out there, a business needs to carefully review criteria before selecting the consultant tasked with the plan to grow your business through digital marketing.  Taking the time to choose the right digital marketing consultant will ensure your money is well spent and you achieve the best results.

In this article, we have compiled a list of 5 things you must ask when selecting a digital marketing consultant in Singapore:

1.    Do they have the experience you need?

Understanding the experience level of your digital marketing consultant in Singapore is important. Digital marketing companies in Singapore will have a wide range of experience levels and they are not all created equally. A good digital marketing consultant will have the technological know-how and sufficient knowledge on all things related to digital marketing. However, they will also have the practical experience to understand how this comes into play for various industries, and the ‘why’ behind what they are doing.  An experienced digital marketing consultant will have knowledge from other industries and can apply innovative ideas to help your business grow.

If you are in a very niche industry, you may want to choose a digital marketing consultant who has experience and knowledge in that industry. For example, if you are a business that sells meditation and yoga products in the wellness industry, you may want to work with a digital marketing consultant who has had previous clients in the same industry.  Understanding what experience, you need for your business, and how the consultant relates to this experience will help you make the right selection.

2.    Do they have an up-to-date professional website with a blog?

Digital marketing companies should be practicing what they preach; they should have a comprehensive, professional looking website that is easy to navigate and performs well. A good digital marketing company in Singapore should have a blog that is informative and well-written and employs the SEO strategies you expect them to do for you.  Reading the company website thoroughly will help you understand if it’s a good fit for you. The website should focus on the customer – what can they achieve for your business? How will they achieve that? If their website is poorly written, uninformative or they haven’t updated their blog in years…walk away!

3.    Do they have customer testimonials?

A great digital marketing consultant in Singapore will be forthcoming and happy to provide you with customer testimonials. Afterall, these should be easy to come by and positive experiences should be the norm for any experienced digital marketing consultant.  Take the time to ask for customer testimonials – it will help you weed out the companies that do not take the customer experience seriously. Many digital marketing consultants will offer case studies – they will share detailed information about previous clients, how they worked together and the results they achieved through their time together. Always ask for case studies and testimonials and review them thoroughly.

A successful digital marketing consultant will have customer reviews from real customers who provide their name and company information. Be careful of fake testimonials or case studies that have no company name associated with them – they are easy to falsify and without a name, impossible to fact-check!

4.    Are the services they provide appropriate for your needs?

Before you begin working with a digital marketing company in Singapore, do your own research first. Understand what it is you need to achieve, what your primary goal is and what aspect of digital marketing you are likely going to focus on in your strategy.  Digital Marketing companies will often have varying specialities – some will focus on SEO or SEM strategy while others may focus on digital branding, website design and social media management. Understanding the expertise of various digital marketing companies and how that aligns with your needs is a significant component of selecting the right consultant. If you are completely new to digital marketing and aren’t sure where to start, you may want to choose a digital marketing company that has a larger team with a wide array of skills and knowledge – these companies will be able to provide more services that are well-suited to your needs.

5.    What will it cost?

As a business owner, budget is always a consideration at play.  Before you meet with any digital marketing consultant, review your own budget – what are you willing to pay for their services? How much is the digital marketing strategy worth to you, and what can you afford to invest? The prices will range considerably and understanding what you can afford will make the selection process easier.  Working with a digital marketing company Singapore is an investment and choosing the right one will ensure you have the ROI you are looking for.  Getting a price quote from several digital marketing consultants will help you select the one that makes the most sense and is within your budget.

In summary

A good digital marketing consultant in Singapore can help you navigate the ever-expanding world of online marketing. Going it alone can be extremely intimidating, and mistakes can be costly. By working with a digital marketing consultant, you can create a custom strategy that supports your business objectives helping you grow and strengthen your online presence.

Digital Solutions is a digital marketing company in Singapore that is customer-focused. They have a wide range of services and have consultants with the expertise and knowledge needed to make a comprehensive digital marketing strategy for any business.  At Digital Solutions, they take the time to understand the unique needs of your business. By placing customers first and offering free consultation sessions, you will feel confident in the skills and level of care shown at Digital Solutions. They offer branding and design services in addition to lead generation, which makes it one of the top full-service digital marketing companies in Singapore.

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